Smartphone makers have long faced the challenge of updates. As their phones have gotten better and better, it’s getting harder to improve them meaningfully. Yes, you can add an updated processor, or a different take on the camera, or add a bit more RAM or storage, but a yearly cycle of new shiny phones has to plateau eventually, and it looks like Apple might not be immune to that occurrence. The iPhone 15 Pro is once again peak iPhone but there are only so many areas that Apple can improve.